B.E. Smith Thought Leadership // Direct Response
A comprehensive series of whitepapers and case studies helped establish B.E. Smith as a thought leader in healthcare executive recruiting. It also helped fortify the company as a highly-experienced and highly capable partner. Design reflected the bold and modern nature of the brand. Content featured statistically detailed outcomes shown in a way that could be easily read and quickly understood. 
Content created for whitepapers and case studies were also used to create personalized, direct response materials like the example below. These were highly effective and helped establish B.E. Smith as an industry thought leader.
Direct response mailer promoting Essential Soft Skills for Healthcare Leaders white paper for B.E.Smith
Close-up of address panel for B.E. Smith direct response mailer promoting Soft Skills for Healthcare Leaders including number 1 ranked logo
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